Mark D’Arcy (right) – VP and Chief Creative Officer, Facebook Creative Shop, with Vincent Heeringa, Publisher of Idealog. Photo credit: U.S. State Department.

Our next Project Connect event is on next week, November 18th at the Auckland University of Technology – details at

The theme…Building Creative Connections.

In a world that has moved from finite choice and limited control to infinite choice and total control, how can leaders, innovators, entrepreneurs, brands and organisations engage in a meaningful way with their customers? Project Connect is proud to present an exclusive breakfast inspiration briefing with Mark D’Arcy – VP and Chief Creative Officer, Facebook Creative Shop – followed by a Q&A moderated by Vincent Heeringa, Publisher of Idealog.

As technology and globalisation move at an unprecedented rate, and consumers, previously faced with scarcity and a lack of options, are now bombarded with the tyranny of abundance, Mark takes it all back to the people. To whom are you talking? What are you doing that matters to them? How can you move from a point of disruption to a point of discovery?

A little bit about Mark D’Arcy..

After two decades working as a writer and Chief Creative Officer in advertising and media, Mark joined Facebook in 2011 to better explore the creative potential of the Facebook platform. In this role as Chief Creative Officer, he leads a team of creative strategists tasked with creating and building ideas that transform how the world’s largest and most innovative marketers use Facebook to drive business growth.

As part of this effort, last year he founded the Facebook Creative Council. Comprised of some of the most highly regarded and influential creative voices in the world. The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community, identify and celebrate breakthrough work and influence how Facebook develops to be an even richer and more engaging place to connect brands with the people they serve.

Prior to joining Facebook Mark spent seven years at Time Warner in New York, as Chief Creative Officer of its Global Media Group. In 2009, Mark was also named President of the Group and Senior Vice President of Time Warner.

Mark has been widely recognized for his creativity and leadership in the creative industries and regularly speaks all around the world on the subject of creativity in social media, the transformation of marketing, the communication arts and the role and purpose of brands in society. Mark has served as a juror on numerous international awards shows including the CLIO Awards, LIA Awards, The International ANDY Awards and in 2013 served on the inaugural Innovations Lions jury at the Cannes Lions Awards.

Mark started his career in New Zealand, then New York, before relocating to London with his wife, daughter and two naughty dogs. He returned to NY in July 2015.

Get your tickets now at