Soraya Darabi is coming to NZ – How to lead the audacious change needed to keep your company relevant

Soraya Darabi.

By Public Affairs staff, U.S. Embassy, Wellington.

Soraya Darabi (Photo credit: Soraya Darabi).The U.S. Embassy are excited to host Soraya Darabi in early September for the next Project Connect event. Soraya will speak at AUT University on September 1 on the topic “how to lead the audacious change needed to keep your company relevant”. Further details can be found at and tickets will be on sale soon (sign up to be notified at

Soraya Darabi is the co-founder of Zady, a mission-driven content and commerce brand described best as “The Whole Foods of Fashion.” Zady creates and sells stylish, timeless, sustainably produced apparel and tells the story of each product, down to the raw materials.

Soraya began her career as Manager of Digital Partnerships and Social Media at The New York Times, where she kept her finger on the pulse of today’s ever-changing digital landscape. While at The Times, she positioned the global news leader on social networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns. Following her tenure at The Times, she served as Product Lead for, an online collaboration service (acquired by Facebook). She went on to co-found the application Foodspotting, named by Apple and Wired Magazine as an “App of the Year” (acquired by Open Table).

Soraya has been featured on the cover of Fast Company Magazine’s “Most Creative People in Business” issue and Brandweek’s “Digital” issue for her work in new media and entrepreneurship. She has sat on the digital board of General Electric, and advised C-suite executives in companies ranging from Disney to Time Inc. to GSMA on their digital and mobile strategy. She is a newly appointed World Economic Forum “Young Global Leader.” Soraya received her Bachelor of Arts degree from Georgetown University and now lives in Brooklyn, New York.

Further details of the Project Connect event:

Place: 55 Wellesley St, Sir Paul Reeves Building, AUT
Date/Time: 01 September from 5.30pm – 8.30pm
Ticket details: On sale soon (sign up to be notified at

Topic details:

How to lead the audacious change needed to keep your company relevant

The business landscape has been forever changed by new technologies and new buyer behaviors. In an era of convergence, how do great leaders create new arms of business through ingenuity and perseverance? Bold change makers share many traits in common, including an unwavering ability to be courageous in the face of adversity and to push forward on bold ideas regardless of whether or not those ideas will fail.

Project Connect (photo credit:
In a compelling presentation and Q&A with Dr Michelle Dickinson (akak Nanogirl), New York-based start-up entrepreneur and digital maven Soraya Darabi will provide insights and examples of leaders successfully navigating change to keep their companies on top of their game. “Bold Changes” is a message you need to hear – for a business going through a transformative time, or any organisation looking for inspiration on how to create new arms of revenue with formalized change-making.