U.S. creative leadership experts share creative business strategies with business leaders and startup founders

The Embassy invited U.S. creative leadership experts, Aithan Shapira (MIT Sloan School of Management) and Elysa Fenenbock (Designer in Residence at Google), to keynote at a Creative Leadership conference (#CLNZ2017) to 160 business leaders and startup founders.

Areas covered included realigning your teams and projects with design thinking, looking at jazz as a way to respond to business challenges (changes and opportunities from different perspectives), and the importance of adaptation – all factors that can be applied in business.

While in Wellington, Elysa and Aithan also spoke at Xero Hq, KiwibankMahuki – Innovation Hub of Te Papa – and BizDojo with entrepreneurs and the business community on developing creative instincts as startup founders and business leaders, taking a creative approach to leadership, and using creativity to innovate. Great discussions were held on how to integrate innovative creative processes with core business strategies.