U.S. creative leadership experts share creative business strategies with business leaders and startup founders

Elysa Fenenbock speaking at CLNZ 2017. Photo credit: U.S. Department of State.

The Embassy invited U.S. creative leadership experts, Aithan Shapira (MIT Sloan School of Management) and Elysa Fenenbock (Designer in Residence at Google), to keynote at a Creative Leadership conference (#CLNZ2017) to 160 business leaders and startup founders.

Areas covered included realigning your teams and projects with design thinking, looking at jazz as a way to respond to business challenges (changes and opportunities from different perspectives), and the importance of adaptation – all factors that can be applied in business.

While in Wellington, Elysa and Aithan also spoke at Xero Hq, KiwibankMahuki – Innovation Hub of Te Papa – and BizDojo with entrepreneurs and the business community on developing creative instincts as startup founders and business leaders, taking a creative approach to leadership, and using creativity to innovate. Great discussions were held on how to integrate innovative creative processes with core business strategies.